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Zepp Health’s Strategic Pivot to Amazfit Brand Fuels 1,900% Surge in 2025

Zepp Health’s Strategic Pivot to Amazfit Brand Fuels 1,900% Surge in 2025

Author:

Global Cryptocurrency

Published:

2025-10-19 16:56:01

19

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BTCCSquare news:

Zepp Health's stock has skyrocketed over 1,900% year-to-date as of October 2025, dwarfing Apple's marginal decline in the wearable tech sector. The turnaround stems from its decisive shift away from Xiaomi-branded products to focus on its proprietary Amazfit line.

The company reported $59 million in Q2 2025 revenue—a 46% year-over-year increase marking its first growth since 2021. All gains originated from Amazfit devices, validating the risky 2021 rebrand from Huami to Zepp Health.

Amazfit's momentum accelerates with high-profile athlete endorsements, including Baltimore Ravens star Derrick Henry. The brand's independence from Xiaomi licensing now positions it as a direct competitor in the smartwatch and fitness tracker space.

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